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Data protection

Last updated: November 12, 2024
Thank you for visiting our website and for your interest in our company and products. In the following, we have provided information about the collection of personal data when using our website www.buschgroup.com.

Data protection statement

Basic information

You can print out or save this document using the standard functionality in your browser (generally by clicking "File" > "Save as") or the website's implemented print function.

If we use contracted service providers for individual functions on our website, or would like to use your data for marketing purposes, we will inform you of the details of the relevant procedures below. This also includes the stipulated criteria for the duration of storage.

Unless otherwise described in the following sections, the legal basis for processing personal data arises from the necessity of processing for the provision of the functionalities requested by you on this website (Article 6(1)(b) General Data Protection Regulation, GDPR).

1. Responsible person / data protection officer

The controller pursuant to Article 4 (7) GDPR is

Busch Group
c/o Busch Dienste GmbH
Schauinslandstraße 1
79689 Maulburg
Germany

hereinafter referred to as
"Busch Group", "we" or "us".
Further information can be found in our legal notice.
You can contact the data protection officer of Busch Dienste GmbH as follows dpo@buschvacuum.com or by post at the above address with the addition "For the attention of the Data Protection Officer".

2. Types of data processed, categories of data subjects

2.1 Type of data processed

  • Personal data in the imprint, in particular master data and communication data
  • Content data (e.g., text entries, photographs, videos)
  • Usage data (e.g., pages visited, interest in content, access times)
  • If you use the website for purely informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser automatically transmits to our server. When you access our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR):
    • IP address
    • Date and time of the request
    • Time zone difference to Greenwich Mean Time (GMT)
    • Content of the request (specific page)
    • Access status/HTTP status code
    • The amount of data transferred in each case
    • The website from which the request originates
    • The name of the browser
    • The operating system and its interface
    • The language and version of the browser.

The IP addresses of users are deleted or anonymized after the end of use. In the case of anonymization, the IP addresses are changed in such a way that the individual details about personal or factual circumstances can no longer be assigned to a specific or identifiable natural person, or only with a disproportionate amount of time, cost and manpower.

2.2 Categories of affected persons

  • Visitors and users of the website and online offers
  • Customers, interested parties and business partners
  • Newsletter subscribers and direct marketing in existing customer relationships

In the following, we also refer to the persons concerned collectively as "users".

3. Purpose of the processing

We use your personal data.

  • Provision of mandatory legal information
  • To provide the website and the online offer, its functions and content.
  • For answering contact requests and communicating with users.
  • For the assertion, enforcement, exercise or defense of and against legal claims and legal disputes, as well as for the detection, investigation and prevention of criminal offenses.
  • About safety measures
  • For generating log files and metadata
  • Reach measurement

4. Cookies

5. Newsletter, direct marketing

5.1. Newsletter subscriptions

  • For the sending of newsletters, we ask for your explicit consent and approval in relation to this data protection statement. With your consent, you can subscribe to our newsletter via which we inform you of current offers from our portfolio. We collect the following data in this process:
    • Your e-mail address
    • Country
    • Language
    • Optional: gender, first Name, last Name
  • We use, if required, the double-opt-in procedure for our newsletter registration. This means that after you register, we send an e-mail to the address provided, asking for confirmation that you would like to receive the newsletter. If you do not confirm your registration, your information will be blocked, and erased after one month. In addition, we store the addresses used in each case, and the times of registration and confirmation. The purpose of this procedure is to verify your registration and where applicable to be able to clarify possible misuse of your personal data.

    If the double-opt-in procedure is not required we use the single-opt-in procedure. We also store the address you used and the time of registration.
  • After you have confirmed, we store your e-mail address for the purpose of sending you the newsletter. The legal basis for this is Article 6(1)(a) GDPR.
  • You may at any time withdraw your consent to receiving the newsletter, and unsubscribe from the newsletter. You can declare your withdrawal of consent by sending an e-mail to customerservice@buschvacuum.com or by messaging the contact details stated in the site notice.
  • Your personal data will be erased. Your e-mail address will be stored for technical reasons in order to prevent you from receiving further newsletters from us in the future.

5.2. Sending of newsletters following a product purchase

  • If you have purchased products from our online shop, we will send you our newsletter, even if you have not previously signed up to our newsletter subscription. In this case, the newsletter will be sent to the e-mail address you specified for your purchase. These newsletters are used to advertise products similar to the one you purchased in our online shop and to conduct customer satisfaction surveys. For these personalized product recommendations, we select products in line with legal requirements based on your previous purchasing experience and areas of interests, which we identify by taking into account the interests, preferences, and product-related interests that you have shared with us.
  • Your e-mail address is stored in our newsletter address database for this purpose. To verify the legitimacy of our newsletter, we also save the IP address you used for your purchase and the time of your purchase.
  • The legal basis for the aforementioned processing procedures related to the sending of our newsletter after a purchase is Article 6(1)(f) GDPR. Our legitimate interest in the processing of data is the direct marketing of our products to our customers and their interest in offers and deals.
  • You are able to object to receiving the newsletter at any time. You can withdraw your consent by clicking on the link provided in every newsletter e-mail or by sending a message to the contact details provided at the beginning of this data protection statement.

5.3. Newsletter tracking

  • Please note that we assess your user behavior when we send the newsletter. For this assessment, the sent e-mails contain web beacons and/or tracking pixels, which are single-pixel image files that are stored on our website. To perform the assessment, we link the data listed under the Provision of the website and log files section of this data protection statement and web beacons to your e-mail address and individual ID.
  • Any links included in the newsletter also contain this ID. Using the data collected from this process, we create a user profile so that the newsletter can be better tailored to our customers' interests. In doing so, we record when you read our newsletter, which links you click on in the newsletter, and use the results to deduce your personal interests. In certain circumstances, we link this data to your activities on our website.
  • The legal basis for the tracking processes described above is your consent according to Article 6(1)(a) GDPR, provided you have signed up to our newsletter subscription.
  • If our newsletter is sent after a purchase without you registering for the newsletter separately and providing your express consent, the legal basis for the tracking processes described above is Article 6(1)(f) GDPR. Our legitimate interest in the processing of data for tracking is our need to be able to better tailor our newsletter to our customers' interests. We only record statistical data regarding the use of our online presence. Usage data is anonymized and pseudonymized. For the latter, the IP address is anonymized immediately after being processed and before being saved. The legal basis for the processing of data is our legitimate interest (in the EU: Article 6(1)(f) GDPR).
  • You can object to the aforementioned tracking process at any time by unsubscribing from our newsletter; you can unsubscribe by clicking on the link provided in every newsletter e-mail or by sending a message to the contact data provided in this data protection statement. The information collected through tracking will be stored for as long as you are subscribed to the newsletter. Once you have unsubscribed, we store anonymous data for statistical purposes only.
  • Furthermore, tracking is not possible if you have disabled the image display function in our e-mail program by default. In this case, you will not see our newsletter in full and may not be able to use all the functions in the newsletter. The aforementioned tracking process will be carried out if you display the images manually.

5.4. Print advertising

  • We also use the data that you provide for a purchase to send print media.
  • The aforementioned processing procedures, in particular the process to send out print media, are performed using services and IT systems from various service providers, who we have commissioned as our processors.
  • Legality is ensured by concluding contracts in accordance with Article 28 GDPR and the EU model clauses.
  • The legal basis for the aforementioned processing procedures is our legitimate interest after a purchase according to Article 6(1)(f) GDPR. Our legitimate interest in the processing of data is the marketing of our products and services and the improvement of customer relationships.

6. Automated decision making

In principle, we do not use fully automated decision-making in accordance with Art. 22 GDPR to establish and conduct the business relationship.

7. Profiling

In order to provide you with targeted information and advice about products, we or service providers may use web analysis tools, in particular tracking technology, on our behalf. These enable needs-based communication and advertising. In this regard, we refer you to the section "Web analysis services" of this privacy policy.

8. Your rights

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis us as the controller:

Rights pursuant to Art. 15 et seq. GDPR
The data subject has the right to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the information specified in Art. 15 GDPR. Under certain conditions, you have the right to rectification under Art. 16 GDPR, the right to restriction of processing under Art. 18 GDPR and the right to erasure ("right to be forgotten") under Art. 17 GDPR. You also have the right to receive the data you have provided to us in a structured, commonly used and machine-readable format (right to data portability) in accordance with Article 20 GDPR, provided that the processing is carried out by automated means and is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) or on a contract pursuant to Article 6(1)(b) GDPR. The restrictions under Sections 34 and 35 BDSG (Federal Data Protection Act) apply to the right to information and the right to erasure.

Right to withdraw consent in accordance with Art. 7 (3) GDPR
You can withdraw consent given to us for the processing of personal data at any time. This also applies to the revocation of declarations of consent given to us before the EU General Data Protection Regulation came into force, i.e. before May 25, 2018. Please note that the revocation will only take effect for the future. Processing that took place before the revocation is not affected.

Right to lodge a complaint
You have the right to lodge a complaint with us or with a data protection supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

Right to object
In addition to the aforementioned rights, you have the right to object in accordance with Art. 21 GDPR as follows

Individual right to object
You have the right to object, on grounds relating to your particular situation, at any time to processing of
personal data concerning you which is based on Article 6(1)(f) GDPR (data processing on the basis of a balancing of interests); this also applies to a profling based on this provision within the meaning of Article 4(4) GDPR, where applicable.

Right to object to the processing of data for advertising purposes
In individual cases, we process your personal data for the purpose of direct advertising. You have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling to the extent that it is related to such direct advertising.

9. Supervisory authority

You can contact the supervisory authority responsible for the Busch Group at the headquarters of Busch Dienste GmbH in Maulburg as follows:

The State Commissioner for Data Protection and Freedom of Information
P.O. Box 10 29 32
70025 Stuttgart
Telephone: +33 (0)1 69 89 89 89
Fax: 0711/615541-15
E-mail: poststelle@lfdi.bwl.de